Meet Aletta

I’ve built a professional career leveraging my research skills to help clients make better business decisions in a variety of settings. By applying this experience to the college planning process, my aim is to offer calm guidance by cutting through the noise and putting each unique student at the center of their own process – coaching and empowering them on the journey to a place where they will ultimately thrive.

Professional Highlights:

  • Managed an international team of intelligence professionals at IBM Corporate Headquarters in Armonk, NY. Selected by CMO for the inaugural class of IBM’s Marketing Leadership Development Team and collaborated with the CFO’s office to add market insights to quarterly earnings announcements.

  • Built the international Market Insights practice for the joint venture between The Ryness Company and The Marketing Directors in Atlanta, where I managed analysts and consulted with real estate developers and financial institutions on the planning and marketing of residential real estate across the country. 

  • In 2011, I founded Solera Consulting, a boutique market research consulting firm that conducts a broad range of custom market research engagements across industry sectors. Engagements span the spectrum of market research services, including market analysis & positioning, product development, journey mapping, and in-store/online customer experience.

  • Member of National Association for College Admission Counseling (NACAC), Southern Association for College Admission Counseling (SACAC), Independent Educational Consultants Association (IECA), Smyrna Business Association (SBA), and the American Psychological Association (APA).

  • Volunteer College Coach with non-profit ScholarMatch to increase college access for underserved youth.

Educational Highlights:

  • University of California, Irvine: Independent Educational Consultant Certificate

  • Louisiana State University, Baton Rouge: Ph.D. and M.A., Industrial & Organizational Psychology

  • Denison University, Granville, OH: B.A., cum laude, Psychology

As a career researcher, I am passionate about asking the right questions and designing the best research to answer them. As a psychologist, I am trained in understanding people and processes. And as a mom, I know first-hand how overwhelming and rewarding a well-executed college search can be.

Proud sponsor of Campbell High School Lady Spartans Volleyball